Startup conversations: building a business model


Launching a startup is an exhilarating endeavour, but it requires careful planning and a well-defined business model to increase the chances of success. A business model serves as the foundation upon which your startup’s operations, revenue streams, and growth strategies are built. As an early-stage founder and entrepreneur, this guide will provide you with valuable insights to shape and refine your startup’s business model.

The business model metrics

Understand your target market :

A successful business model begins with a deep understanding of your target market. Identify your potential customers, their needs, preferences, and pain points. Conduct thorough market research, analyze industry trends, and study your competitors to gain valuable insights. This knowledge will help you tailor your products or services to meet customer demands effectively.

Define your value proposition:

Your value proposition is a concise statement that communicates the unique value your startup offers to customers. It should clearly articulate the benefits and advantages customers will experience by choosing your products or services over competitors. Could you emphasize what makes your offering different and better, and how it addresses customers’ pain points? A compelling value proposition will differentiate your startup and attract customers.

Determine your revenue streams:

Identifying and diversifying revenue streams is crucial for sustaining and growing your startup. Explore different monetization strategies, such as product sales, subscriptions, licensing, or advertising. Consider recurring revenue models, upselling or cross-selling opportunities, and partnerships that can contribute to your revenue generation. Test various pricing models and conduct market research to find the optimal balance between profitability and customer value perception.

Outline your cost structure :

An efficient cost structure is essential for the financial health of your startup. Identify and categorize your costs, including fixed and variable expenses. Consider expenses related to production, marketing, operations, technology, human resources, and overhead. Strive for cost optimization by leveraging economies of scale, negotiating favourable supplier contracts, and embracing technology to automate processes where possible. Regularly monitor and reassess your cost structure as your startup grows and evolves.

Develop a customer acquisition strategy:

A robust customer acquisition strategy is vital for gaining traction and establishing a solid customer base. Determine the most effective channels to reach your target market, such as digital marketing, social media, content marketing, or partnerships. Allocate resources to customer acquisition activities based on their potential return on investment. Implement analytics tools to measure the effectiveness of your marketing campaigns and optimize your strategy accordingly.

Build a scalable infrastructure:

As your startup grows, it is crucial to have a scalable infrastructure that can accommodate increased demand and support future expansion. Consider the scalability of your technology, operations, and human resources. Leverage cloud-based solutions, outsourcing, and automation to ensure scalability without compromising efficiency. Foster a culture of innovation and adaptability to address the changing needs of your business.


Creating a solid business model is a critical step in building a successful startup. By understanding your target market, defining your value proposition, determining revenue streams, outlining cost structures, developing customer acquisition strategies, and building a scalable infrastructure, you set your startup on a path toward sustainable growth. Remember, a business model is not set in stone; it should be regularly reviewed, refined, and adapted as your startup evolves and market dynamics change. With careful planning and continuous iteration, your startup can thrive in the competitive business landscape.

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Reliable and affordable internet in Côte d’Ivoire

In a digital age, we know and understand that the economy thrives and moves forward with initiatives like faster and better internet, stable electricity, community gatherings and conferences and every other thing that fosters a tech environment. In Côte d’Ivoire, the internet is known to be very expensive but recently, Tizeti partnered with Microsoft to bring reliable and affordable high-speed internet access to underserved communities in Côte d’Ivoire which is a great step in the right direction of Africa’s prosperity.

More info here:

Mergers & Acqusitions deals in Africa

Recently, we came across an article on the internet highlighting the acquisitions that have been done across the African tech ecosystem and our thoughts on what seems like the future of growth in the ecosystem. What is M&A and what does the increasing M&A deals mean for Africa?

We will share our thoughts expressly on this as thought leaders. Stay tuned. Check out the various m&a deals here:

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Nubia capital is dedicated to enriching Africa through its investments and creating conversations that can foster the right knowledge and create a forward-thinking mindset in the minds of Africans.

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