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Introduction  The economic prosperity that lies untapped in Africa can only be harnessed through the adoption of the digital economy. There are two things involved. There is an increasingly digitised global economy where it is predicted by the World Economic Forum that 70% of the new value created over the…

INTRODUCTION You need an elevated competitive advantage. You also need a stellar business model, excellent marketing & sales strategy and implementation, product-market fit, positive unit economics, and strong market analysis. Above all, you need a competitive advantage which can also be described as your unique selling proposition (USP).  Competitive advantage…

We are pleased to note that our Managing Partner, Olaide Lawal, has been appointed Chairman of Hudson Dental Partners, a newly launched support group backed by one of his private equity vehicles, Hudson Yards Capital, even as the group goes into partnership with its first portfolio in New York. The emerging…

Introduction  Mergers and acquisitions have increasingly become the most common exit for all startups. In fact, founders are taught to look forward to an exit strategy comprising either a merger or acquisition for their startup in the future. Over the last seven years in the startup ecosystem in Africa, 100+…

Tracking the right metrics is crucial for startups, as it helps them evaluate their performance and attractiveness to investors. In this free e-book, Our Managing Partner, Davidson Oturu, selects 20 important metrics that venture capitalists (VCs) and investors often consider when analyzing startups, along with brief explanations on what they…

Introduction:  Launching a startup is an exhilarating endeavour, but it requires careful planning and a well-defined business model to increase the chances of success. A business model serves as the foundation upon which your startup’s operations, revenue streams, and growth strategies are built. As an early-stage founder and entrepreneur, this…

Introduction Wants are relative and you will find that in a world of 7.8 billion people, wants are highly dependent on an individual’s social status, economic background, exposure, education, temperament, tastes, time and place.  This further posits that an individual can want totally opposite things at each time of his…

Introduction  In 2022, 600+ startups were funded in Africa resulting in  US$3,333,071,000 raised in various sectors, in different economies across the African startup ecosystem. Of this funding, about 319 were deals that occurred from the venture capital space. However, from that moment till now, we have all come across different…

Introduction  In the African startup ecosystem, the common ways startups market themselves are through content writing and advertisements. However, none of these will be effective when the foundation is not understood. In the world of marketing, the most effective way to get a product, service or experience out into the…