Nubia Capital is proud to announce our investment in EATO, a pioneering digital platform transforming how African food entrepreneurs connect with global consumers. Founded by Ghanaian entrepreneur Margaret Debrah (ACMA, CGMA), EATO blends AI, community, and commerce to build the infrastructure African food SMEs need to scale and compete in the global market.
Through an intuitive, culturally rich platform, EATO enables informal food businesses — including chefs, farmers, and processors — to access new markets, tell their stories, and grow sustainably. Their closed-source platform leverages AI and proprietary data to personalize discovery and unlock meaningful insights for both consumers and vendors.
Why This Matters
EATO fits squarely within Nubia Capital’s investment thesis at the intersection of:
- SaaS and data infrastructure
- Agritech and SME enablement
- Cultural IP and inclusive commerce
This is a long-term bet on digitizing one of Africa’s most underutilized economic engines: its food economy. As EATO scales, we believe it can reshape how African cuisine is distributed, financed, and experienced across borders.
Projected Impact by 2030
- Support 1 million informal African food SMEs
- Create over 100,000 direct and indirect jobs, with a strong focus on women-led businesses
- Reach 100 million+ global consumers and food lovers
EATO’s mission directly supports the following UN Sustainable Development Goals (SDGs):
- SDG 2: Zero Hunger
- SDG 8: Decent Work & Economic Growth
- SDG 17: Partnerships for the Goals
We’re excited to back the EATO team as they build a category-defining marketplace — and proud to support platforms that combine cultural equity with scalable technology.
